I worked as a Marketing Intern for Make-A-Wish Minnesota, and over the course of six months I learned more about social media marketing than I could have ever imagined. I constructed monthly schedules for social media posts and created both the copy and the images to accompany these posts. I worked under their branding guidelines day in and day out, until I had the hex code for their “Make-A-Wish” blue memorized like a password. It was challenging working with such a strict brand, but it gave me a much better understanding of just how far-reaching a corporate brand should be.
Working with these branding guidelines was restrictive, but it also gave me a chance to push the boundaries of my designs. If I could only use this shade of blue and this particular font, then in order to evolve their social media presence, I had to focus on other ways to keep my designs fresh. I introduced geometric layouts into their headers. I redesigned their internal documents with new diamond-shaped motifs. I created a line of t-shirts for their annual 5K that had a bold, graphic feel while still incorporating their standard font. I understood their branding inside and out, but I also knew how to push the limits to allow for innovation within their marketing presence.