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LC LAUREN CONRAD ADVERTISEMENT

I created this animation for the LC Lauren Conrad line of clothing available at Kohls. The complementary color scheme and bubbly animation style suits the airy, contemporary aesthetic of these clothes.

Created with Adobe After Effects.

LC ADVERTISEMENT

I’ve always loved Lauren Conrad’s LC line of clothes, and so when the opportunity arose to pick a product to create an advertisement for in my animation class, I jumped at the chance to work my animation skills on this brand. I created this animation in Adobe After Effects and I went for a springtime vibe, with soft music and a pastel complementary color scheme. The animation itself is subdued in order to highlight the outfits shown in the advertisement, with the yellow line that dances around the bubbles and then outlines the silhouettes of the gorgeous dresses.