I’ve always been intrigued by the essential oils diffusers I’ve seen in stores, but I’ve never found one that fit my contemporary, minimalist aesthetic. As I got to thinking about it, I couldn’t recall ever seeing a reed diffuser that didn’t look like it belonged in a yoga studio. With this blatant consumer gap in mind, I created the “essential expletives” line of reed diffusers for the modern young adult who wants the benefits of essential oils without all of the frills. I designed the packaging and the product itself, and I wrote the copy for the outside and inside of the boxes containing these bottles.
Rather than wax poetic about the benefits of these essential oils, I decided to explain these three scents in the most blunt (and potentially vulgar) way I could, for the kind of humorous effect that draws people to games like Cards Against Humanity. These packages may look unassuming, but as soon as you open them up you learn very quickly that these essential oils will help you either “wake the fuck up,” “get your shit together,” or “go the fuck to sleep.” Although it may not be for the faint of heart, the essential expletives brand prides itself on its novelty and its simplicity. Just pick the scent you want, set it out, and let your nose do its thing.