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CHOCOLATE CARDS

I designed the branding and created illustrations for a line of chocolate bar birthday cards.

CHOCOLATE CARDS

Giving a card to someone for their birthday is easy, but where’s the fun in a folded piece of paper with a cute illustration and a nice message? You could give them a nice treat, but then you lose the sentiment of a personally selected birthday message. With Chocolate Cards you get the best of both worlds: a sweet treat and an equally sweet message, with a little humor sprinkled on top. I created this concept from the ground up, writing the copy and creating the illustrations myself over the course of several weeks under the guidance of Hannah Johnson. She encouraged me to push my illustration style from something that started off semi-realistic to this more exaggerated cartoony look, with floating arms and emotive faces.

I absolutely loved working on this project. It combines three of my favorite things: drawing cute cartoons, coming up with silly puns, and chocolate! What more could I ask for?